Sunday, July 21, 2013

Is Apple Still Reaching Today's Youth?

Marketers spend many millions trying to capture the eyeballs of today's youth. What are they learning about the current and -- more important -- future spending habits of this generation?

Ross Rubin of Reticle Research moderated a youth-led panel at the recent "Engadget + gdgt Live" conference in New York City. He spoke with Motley Fool analyst Rex Moore about the panel's reaction to Apple (NASDAQ: AAPL  ) and Google (NASDAQ: GOOG  ) Android products, as well as data-plan limits with wireless carriers.

Meanwhile, it's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies, including Apple and Google. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged among the five kings of tech. Click here to keep reading.

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