Monday, July 15, 2013

Why Toyota's Lexus Is Getting Clobbered in China

Since it was created in the late 1980s, Toyota's (NYSE: TM  ) Lexus luxury brand has been a solid contender – not just here in the U.S., but in Japan and Europe as well. Strong products and well thought out marketing – and great customer service – have given Lexus and its cars a loyal following.

Toyota had hoped to repeat that success in China, where the luxury-car market is booming – and expected to grow rapidly for years to come. But as Motley Fool contributor John Rosevear explains in this video, it's looking like Lexus is rapidly falling behind in China – and that's not good news for Toyota.

Toyota has struggled in China, but some of its rivals are poised for huge gains. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", names the two giant global automakers positioned for massive success as China's auto boom continues. You can read this report right now for free – just click here for instant access.

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